My wife and I recently started watching the television drama Mad Men on AMC. We are always looking for new shows to watch on Netflix instant play, and we thought we would try this one. Although I find the show a little boring (it is very much a drama, meaning not very much action at all) and I do not like the rampant infidelity, the marketing strategies the main characters discuss in the office are spot on. From the very first episode the main character Don Draper tries to explain to a client that you cannot simply make your old brand become a luxury brand. His client wants her store to be advertised to people that don't care about the prices because they have plenty of money to spare. He tells her that isn't an effective strategy to take. The client says Chanel does it; Mr. Draper replies that Chanel always branded itself that way. This holds true to marketing principles that you cannot make a brand more luxurious. Walmart cannot simply start selling only high end products at high prices, that isn't their public image. there are several other instances in the first few episodes that show great marketing sense. So if you want to learn a little about the marketing world, watch Mad Men.
Have a great weekend!
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